14th
- Fmr Rocky Mountain News editor John Temple: Lessons from the Rocky Mountain News - Text and video of speech delivered at UC Berkeley Media Technology Summit at Google in Silicon Valley
- Know what business you’re in.
- Know your customers.
- Know your competition.
- Know your goal.
- Have a strategy and be committed to pursuing it.
- Measure, measure, measure.
- Keep new ventures free from the rules of the old. Let the people running a new venture do what’s best for their business, regardless of the potential impact on the old.
- To compete in a new medium, you have to understand it.
- Invest in R&D.
The current estimate of official global unemployment is 50 million; the International Labour Organisation (ILO) calculates that 50 million more could lose their jobs as the recession deepens. These figures are tragic for those affected. They are also relatively modest (without minimising the human reality in any way) when set against the 2 billion people in the world who are desperately poor. But this raises the question: how many “jobs” would be created if there were a system that aimed at housing and feeding those 2 billion? The world would then need those 50 million currently unemployed to go to work - and another billion more workers into the bargain.
If seen in this light, the financial “crisis” could serve as one of the bridges into a new type of social order. It could help all involved - citizens and activists, NGOs and researchers, local communities and networks, democratic governments - to refocus on the work that needs to be done to house all people, clean our water, green our buildings and cities, develop sustainable agriculture (including urban agriculture), and provide healthcare for all. This innovative order would employ all those interested in working. When all the work that needs to be done is listed, the notion of mass unemployment makes little sense.